Sally Trier

Sally Trier is a Danish multidisciplinary creative working across creative direction, film, design, and AI. With a background in advertising, she brings a strong conceptual foundation to her work, combining commercial understanding with a more open and exploratory way of developing ideas. She moves fluidly between mediums, shaping concepts into visual worlds where storytelling, atmosphere, and execution come together. Her approach allows ideas to evolve beyond a single format, creating work that feels cohesive, visually distinctive, and grounded in a clear creative direction.

Her work has been recognized across a wide range of awards, categories and shows, reflecting how she moves between creative direction, film and AI. She’s been selected as one of The M List talents, is currently nominated for 100 Women in AI, and is part of Runway’s Creative Partners Program and Talent Network. Alongside that, she also contributes to the industry as a jury member at both Creative Circle and the True Awards.