Dansk Råd for Genoplivning and Trygfonden made the stroke signs Stræk, Snak, Smil even more memorable by getting them wrong. Strike? Snak, Smil boosted recall by 40%, setting a new record for stroke awareness.
Creative
SALLY TRIER
Director
BERTIL VORRE
Production Company
NEW LAND
Talents
CLAES BANG, STIG TØFTING & METTE FASMILA PEDERSEN
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