BAD LAND is a creative management and production company based in Copenhagen and Stockholm. Besides representing prominent photographers, BAD LAND handles full-service photo and film productions. With an extensive, although carefully selected, network of professionals, we deliver premium productions worldwide. Our services, specially curated for each client, include art buying, casting, budget management, locations, creative consulting, stills and motion production as well as post-production. BAD LAND has done productions in all scales for brands such as Sportmax, Zara, H&M, Off-White, Zalando, Levi’s, Our Legacy and Arc’teryx.
Lonely Gods is a visual exploration of creative hairstyles and ﬁctitious characters.
A study on hair portrayed across 16mm ﬁlm and still photography.
Vestiaire CollectivePS22 Campaign
For the renowned online shop for pre-owned designer and luxury fashion, Vestiaire Collective, we produced their Winter 2022 campaign. With a mixture of clean studio shots and street style inspired images, captured in the streets of Paris, the aim was to create a playful, eye-popping series to demonstrate how styling of pre-loved items can a creative and fun affair
We produced this "Zara x Olivia Vinten" shoot with an all women's production team around the streets of Copenhagen.
ROA HIKINGAW23 Campaign
With this photoshoot Roa and Erik has created a visual story that takes us on a captivating journey through the wilderness. These images transports us through the heart of nature in Sweden, where the rugged landscapes and untamed beauty complement Roa Hiking's adventurous spirit.
With an all women's production and carefully selected outdoor locations, we produced this simple, yet highly aesthetical FW21 editorial for Sportmax with an evident focus on silhouettes, details, and textures of the styles.
Organic BasicsSS23 Get Moving
In a studio in Copenhagen we shot Organic Basic's new collection. 'Get Moving' with loungewear that meets activewear. With a strong group of talents, all street casted for this specific campaign, we managed to create an extraordinarily fun and light atmosphere on set reflecting in the compelling imagery for this 80s aerobic-inspired campaign.
HanrejA Most Rewarding Quest
For the Danish jewelry and accessories brand Hanrej, we produced the campaign for their collection, 'A Most Rewarding Quest', with the photographer Erik Pousette behind the lens. The collection, is a testament to their unique and original universe, which aims to cultivate free, self-assured, and nuanced human beings. The brand's focus on human authenticity is reflected in the campaign's visuals, which are both entertaining and emotionally evocative.
Vouge SingaporePark Life Editorial
Inspired by old park life photos of young people enjoying being outdoors we produced this editorial for Vogue Singapore in a park in West London. By capturing young people in beautiful school uniform-inspired looks hanging out in the park, the idea was to encapsulate the quiet moments of students skipping school, doing nothing but being in the moment.
Bad Land produced a moving production in collaboration with Cancerfonden, featuring the powerful and emotional photography of Nicke Johansson. Through his lens, we captured the raw and honest emotions of those affected by cancer, from patients to caregivers to loved ones. The result is a stunning visual tribute to the strength, resilience, and hope of the human spirit in the face of adversity.
ECCOAW22 Athleisure Campaign
With this campaign we underlined the PLAY FREE world of ECCO Athleisure. Shot on a blue sky backdrop the aim was to portray freedom and confidence in movement, which is exactly what PLAY FREE encapsulates.
Stella McCartneyAW20 Denim Campaign
Bad Land produced this #StellaBy campaign with photographer Josephine Lochen introducing the new denim collection with a story about young love. Bold, organic, and alive with Stella spirit.
Female EngineeringPeriod-proof your style
For Female Engineering, we produced their campaign to showcase their innovative period-proof panties. With a mix of stunning studio shots and lifestyle images, our aim was to create a visually captivating series that highlights the comfort, confidence, and convenience that their product provides. Engineered and designed by women, their panties provide a solution that enhances the overall experience for women during their menstrual cycle.
EPOS2023 Pro Hybrid Campaign
Bad Land produced this campaign to promote EPOS’ Pro Hybrid gaming headphones, the aim was to showcase the device in various authentic, yet highly aesthetic usage scenarios.
Inspired by Röyksopp's hypnotic electronic beats, we produced a unique and experimental photo shoot that captures the essence of their music. Shot by photographer Angelina, the images play with lights and motion to create a dizzying effect, reflecting the duo's signature sound. Through Angelina's skilled use of blur and focus, the photos convey a sense of energy and movement, inviting viewers to immerse themselves in the music.
IKEA x Off-WhiteMarkerad Campaign
In an old factory building in the suburbs of Copenhagen we created a universe exploring the clash between the young street culture and high-end design. The creative direction was made in collaboration with cross disciplinary artist, Virgil Abloh, and his fashion brand Off-White.
Off-White x BouroullecSS20 Campaign
Off-White x Bouroullec generates confidence and boldness. That is the essence of this project which we wanted to portray by experimenting with beautiful angles and lighting. The impressive location and the power of the talent and her poses, made this campaign lifted to higher level.
In collaboration with photographer, Alastair Philip Wiper, we produced this Clean Energy campaign for Google. The purpose of producing this compelling imagery of Google's supporting partners being a solar farm in Rødby, Denmark and an off-shore wind farm in Ostend, Belgium was to document Google’s work and progress on innovative projects related to carbon-free energy generation and storage technologies.
True BlanksFashion engineered for merch.
Bad Land produced a dynamic photo shoot for True Blanks, capturing the versatility and quality of their blank apparel. Through the lens of photographer Märta Thisner, the images showcase the perfect canvas for custom print-on-demand designs, with ample space for creativity on every garment.
Björk & BerriesNever Spring Campaign
Finally, the sun burns through the sky. She remembers all the sensations from Spring. The first sun rays heating up the skin, the forest waking up, long sunsets. The sun breaks through. On the cost side North of Copenhagen, we captured this amazing story for the Swedish beauty brand Björk and Berries.
Zara KidsFW21 Campaign
To embrace the cool and street ambience of the AW22 collection, we teamed up with skater, Jesús Fernández and his two boys and followed them around to some of their favorite hang-out spots
Zara KidsAW21 Pyjamas Campaign
North of Copenhagen we shot in a beautiful custom designed house that embodies the chic, minimalistic aesthetic of the 70s. We captured adorable kids in authentic everyday moments, eating pizza, playing games and having fun together to showcase the Zara Kids AW21 Pyjamas collection.