&Tradition x Industrial Facility

Kape, the new chair by Industrial Facility for &Tradition, launched in February 2026. Bad Land produced the video and stills campaign, directed by Ludvig Frøkjær and shot by cinematographer Tuomas Nurmi. The campaign centers on the chair's graphic K-shape. A sculptural recycled aluminium frame, paired with tailored, replaceable upholstery designed to last.