GOODBAI 916

We partnered with photographer Isak Berglund Mattsson-Mårn to create the GOODBAI 916 AW24 campaign. The collection is inspired by the Beijing 916 bus route, which the founder of the brand used for travelling through the city. We brought the concept of being "on the road" to Copehagen, where we shot at different train and bus stations, that are used every day by people who live all kinds of different lives.