80% of the shots in this film was brought to life through a blend of VFX and AI, crafted by Evelina Åström using NukeX and various AI tools. over 350 digital shots were created, each one shaped by the nostalgic, analogue aesthetic that Evelina and Cinematographer Patrick Pichler developed through their own film photography.

"Since we couldn't travel to all the places we imagined, we had to build them frame by frame, while staying true to the warmth and texture of our analogue universe."

We produced the SS25 Adidas Originals x AVAVAV campaign in a studio in Stockholm. By merging Adidas Originals’ cultural heritage with Swedish brand AVAVAV’s playful spirit, the campaign delivers a fresh disruption to contemporary fashion.

"The Caterpillar’s Journey" directed by Felix Scheynius and Evelina Åström for UNNA x HOKA, produced by Bad Land.

Shot in Sweden, the film explores transformation and movement through the metaphor of the caterpillar’s slow journey, a visual reminder that growth takes time.

Look book production from the Paolina Russo AW24 collection "Cul-de-sac". We worked together with photographer Aidan Zamiri to capture the energy of the collection. The content was produced for Highsnobiety x Zalando along with moving content from the show at Copenhagen Fashion Week.

This Adidas EQT 25 campaign was produced by us in Sweden, using local artists from the swedish music scene to blur the line between streetwear and music. The campaign is captured by photographer Theo Cottle and moving content is filmed by cinematographer Pontus Norberg.

Haglöfs SS24 mountain running campaign, produced by Bad Land, takes you on a visual journey through Sweden’s majestic mountains. The collection takes color inspiration from the enchanting colors of the swedish summer sky. Through the lens of Erik Pousette, each shot tells a story of adventure, endurance, and nature’s raw beauty.

In the spring of 2025, we produced this video in Berlin for &Tradition, introducing Industrial Facility as the newest design studio to join their portfolio. Directed by Ludvig Frøkjær and shot by Tuomas Nurmi, the film presents Industrial Facility’s debut collection Rombe and offers an intimate look into the thoughtful design philosophy of founders Kim Colin and Sam Hecht.

With this photoshoot Roa and Erik has created a visual story that takes us on a captivating journey through the wilderness. These images transports us through the heart of nature in Sweden, where the rugged landscapes and untamed beauty complement Roa Hiking's adventurous spirit.

We produced both stills and video for the Puma x BMW campaign with photographer Lucas Christiansen behind the lense. We aimed to create a set that would capture the clean environment of a high tech lab.

Bad Land produced the Adidas Adizero campaign in Barcelona with photographer Lukas Korschan, capturing the running shoes in action. Showcasing speed and intensity, in a raw and candid, yet poetic and elevated way, by using a mixture of motion blur and alluring composition.

On this production for American brand Anthropologie, we set out to capture the charm of Copenhagen through a variety of locations.
Shooting in a mix of nature and urban areas, we managed to capture the atmosphere of a Scandinavian summer in our beloved city.

Lonely Gods is a visual exploration of creative hairstyles and fictitious characters.
A study on hair portrayed across 16mm film and still photography.

We partnered with photographer Martin Wichardt to create moving and still content for the new SAS Business Class campaign. Shot in a hangar in Copenhagen, the campaign captures the calm and elevated experience of travelling with SAS Business Class.

In a studio in Copenhagen we shot Organic Basic's new collection. 'Get Moving' with loungewear that meets activewear. With a strong group of talents, all street casted for this specific campaign, we managed to create an extraordinarily fun and light atmosphere on set reflecting in the compelling imagery for this 80s aerobic-inspired campaign.

In collaboration with photographer, Alastair Philip Wiper, we produced this Clean Energy campaign for Google. The purpose of producing this compelling imagery of Google's supporting partners being a solar farm in Rødby, Denmark and an off-shore wind farm in Ostend, Belgium was to document Google’s work and progress on innovative projects related to carbon-free energy generation and storage technologies.

For the renowned online shop for pre-owned designer and luxury fashion, Vestiaire Collective, we produced their Winter 2022 campaign. With a mixture of clean studio shots and street style inspired images, captured in the streets of Paris, the aim was to create a playful, eye-popping series to demonstrate how styling of pre-loved items can a creative and fun affair

The "Winter by the Sea" campaign for Philosophy di Lorenzo Serafini was captured on the stunning beaches of Denmark, drawing inspiration from the serene beauty of the Nordic coastline and the silence that comes with a winter by the sea.

We partnered with photographer Isak Berglund Mattsson-Mårn to create the GOODBAI 916 AW24 campaign. The collection is inspired by the Beijing 916 bus route, which the founder of the brand used for travelling through the city. We brought the concept of being "on the road" to Copehagen, where we shot at different train and bus stations, that are used every day by people who live all kinds of different lives.

Inspired by old park life photos of young people enjoying being outdoors we produced this editorial for Vogue Singapore in a park in West London. By capturing young people in beautiful school uniform-inspired looks hanging out in the park, the idea was to encapsulate the quiet moments of students skipping school, doing nothing but being in the moment.

In collaboration with photographer Amanda Gylling, we created a Valentine’s campaign for LEGO’s Botanicals series. By capturing different gifting scenarios, the campaign celebrates every kind of love, whether it’s romance, friendship, or self-appreciation.

In bringing this ZARA campaign to life, we ventured to North Zealand to present the cozy and comfortable Autumn styles on renowned model Olivia Vinten in the middle of serene natural settings. It was a comprehensive production where we managed every aspect, from location scouting, styling, hair and makeup, to equipment, transportation, catering, and post-production.

With an all women's production and carefully selected outdoor locations, we produced this simple, yet highly aesthetical FW21 editorial for Sportmax with an evident focus on silhouettes, details, and textures of the styles.

Together with photographer Isak Berglund Mattsson-Mårn we produced these images for the swedish consumer electronics company Teenage Engineering, to showcase their new line of merchandise for the sampler EP-133 K.O. II.

With this campaign we underlined the PLAY FREE world of ECCO Athleisure. Shot on a blue sky backdrop the aim was to portray freedom and confidence in movement, which is exactly what PLAY FREE encapsulates.

Bad Land produced this campaign to promote EPOS’ Pro Hybrid gaming headphones, the aim was to showcase the device in various authentic, yet highly aesthetic usage scenarios.

In an old factory building in the suburbs of Copenhagen we created a universe exploring the clash between the young street culture and high-end design. The creative direction was made in collaboration with cross disciplinary artist, Virgil Abloh, and his fashion brand Off-White.

Bad Land produced a moving production in collaboration with Cancerfonden, featuring the powerful and emotional photography of Nicke Johansson. Through his lens, we captured the raw and honest emotions of those affected by cancer, from patients to caregivers to loved ones. The result is a stunning visual tribute to the strength, resilience, and hope of the human spirit in the face of adversity.

We spent 24 hours at Copenhagen Fashion Week with Sita Abellan for Highsnobiety x Zalando. The editorial is captured by photography duo Jacob & Yas and moving content is filmed by cinematographer Emil Larsson.

Off-White x Bouroullec generates confidence and boldness. That is the essence of this project which we wanted to portray by experimenting with beautiful angles and lighting. The impressive location and the power of the talent and her poses, made this campaign lifted to higher level.

Bad Land produced a dynamic photo shoot for True Blanks, capturing the versatility and quality of their blank apparel. Through the lens of photographer Märta Thisner, the images showcase the perfect canvas for custom print-on-demand designs, with ample space for creativity on every garment.

Finally, the sun burns through the sky. She remembers all the sensations from Spring. The first sun rays heating up the skin, the forest waking up, long sunsets. The sun breaks through. On the cost side North of Copenhagen, we captured this amazing story for the Swedish beauty brand Björk and Berries.

To embrace the cool and street ambience of the AW22 collection, we teamed up with skater, Jesús Fernández and his two boys and followed them around to some of their favorite hang-out spots